for Grindex

Update: 30.08.2022

Last week: 33 week 2022 (15.08.2022 - 21.08.2022)

Last full month: July 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 672 1.2% 46.0% -6.4 788 252 3.8% 77.7% -3.6 15.2%
MoM 6 472 -21.1% 49.5% -5 3 040 336 -23.1% 79.9% -3.1 -13.0%
YTD 74 475 -7.3% 54.4% -4.5 35 158 134 18.3% 82.3% 0.8 0.5%
MAT 111 783 -14.8% 52.7% -6.7 51 047 657 10.7% 80.9% -0.4 -4.0%
KAPSIKAM
WoW 15 464 7.4% 2.2% 0.1 6 150 431 8.2% 2.3% 0.1 4.8%
MoM 62 408 -14.7% 2.2% -0.2 25 115 374 -17.0% 2.3% -0.3 -6.8%
YTD 647 359 0.1% 2.6% 0.1 271 075 338 0.9% 2.8% -0.2 -2.4%
MAT 1 066 034 -6.2% 2.7% 0 441 316 784 -4.4% 2.9% -0.3 -5.4%
MILDRONATE
WoW 69 168 4.3% 22.1% -0.4 45 829 507 5.1% 24.1% -0.4 6.2%
MoM 248 954 -20.1% 20.9% -1.5 161 511 460 -21.4% 22.2% -1.4 -14.2%
YTD 3 104 054 6.1% 16.8% 0 1 834 834 677 51.7% 18.5% 3.3 6.0%
MAT 4 973 973 5.8% 16.8% 0.7 2 558 977 644 33.3% 17.0% 2.4 1.4%
SULFARGIN
WoW 2 701 10.8% 0.8% 0.1 1 487 383 10.0% 1.2% 0.1 1.0%
MoM 15 741 40.0% 1.1% 0.4 7 958 354 37.6% 1.6% 0.5 -5.5%
YTD 101 954 -0.2% 0.9% 0.1 51 671 166 5.5% 1.2% 0.1 -9.1%
MAT 163 936 -4.9% 0.9% 0 82 466 903 2.5% 1.2% 0.1 -9.8%
VIPROSAL
WoW 15 161 11.5% 2.1% 0.1 5 864 205 11.8% 2.1% 0.1 5.0%
MoM 78 108 -14.3% 2.7% -0.2 31 325 351 -15.3% 2.8% -0.2 -7.2%
YTD 798 720 21.2% 3.0% 0.6 327 539 746 32.3% 3.2% 0.6 -2.0%
MAT 1 383 496 15.0% 3.3% 0.6 551 311 471 22.0% 3.5% 0.5 -5.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 74 475 -7.3% 54.4% -4.5 35 158 134 18.3% 82.3% 0.8 0.5%
KAPSIKAM 647 359 0.1% 2.6% 0.1 271 075 338 0.9% 2.8% -0.2 -2.4%
MILDRONATE 3 104 054 6.1% 16.8% 0 1 834 834 677 51.7% 18.5% 3.3 6.0%
SULFARGIN 101 954 -0.2% 0.9% 0.1 51 671 166 5.5% 1.2% 0.1 -9.1%
VIPROSAL 798 720 21.2% 3.0% 0.6 327 539 746 32.3% 3.2% 0.6 -2.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 111 783 -14.8% 52.7% -6.7 51 047 657 10.7% 80.9% -0.4 -4.0%
KAPSIKAM 1 066 034 -6.2% 2.7% 0 441 316 784 -4.4% 2.9% -0.3 -5.4%
MILDRONATE 4 973 973 5.8% 16.8% 0.7 2 558 977 644 33.3% 17.0% 2.4 1.4%
SULFARGIN 163 936 -4.9% 0.9% 0 82 466 903 2.5% 1.2% 0.1 -9.8%
VIPROSAL 1 383 496 15.0% 3.3% 0.6 551 311 471 22.0% 3.5% 0.5 -5.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 672 1.2% 46.0% -6.4 788 252 3.8% 77.7% -3.6 15.2%
KAPSIKAM 15 464 7.4% 2.2% 0.1 6 150 431 8.2% 2.3% 0.1 4.8%
MILDRONATE 69 168 4.3% 22.1% -0.4 45 829 507 5.1% 24.1% -0.4 6.2%
SULFARGIN 2 701 10.8% 0.8% 0.1 1 487 383 10.0% 1.2% 0.1 1.0%
VIPROSAL 15 161 11.5% 2.1% 0.1 5 864 205 11.8% 2.1% 0.1 5.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 6 472 -21.1% 49.5% -5 3 040 336 -23.1% 79.9% -3.1 -13.0%
KAPSIKAM 62 408 -14.7% 2.2% -0.2 25 115 374 -17.0% 2.3% -0.3 -6.8%
MILDRONATE 248 954 -20.1% 20.9% -1.5 161 511 460 -21.4% 22.2% -1.4 -14.2%
SULFARGIN 15 741 40.0% 1.1% 0.4 7 958 354 37.6% 1.6% 0.5 -5.5%
VIPROSAL 78 108 -14.3% 2.7% -0.2 31 325 351 -15.3% 2.8% -0.2 -7.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs