Update: 30.08.2022
Last week: 33 week 2022 (15.08.2022 - 21.08.2022)
Last full month: July 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 672 | 1.2% | 46.0% | -6.4 | 788 252 | 3.8% | 77.7% | -3.6 | 15.2% |
| MoM | 6 472 | -21.1% | 49.5% | -5 | 3 040 336 | -23.1% | 79.9% | -3.1 | -13.0% |
| YTD | 74 475 | -7.3% | 54.4% | -4.5 | 35 158 134 | 18.3% | 82.3% | 0.8 | 0.5% |
| MAT | 111 783 | -14.8% | 52.7% | -6.7 | 51 047 657 | 10.7% | 80.9% | -0.4 | -4.0% |
| KAPSIKAM | |||||||||
| WoW | 15 464 | 7.4% | 2.2% | 0.1 | 6 150 431 | 8.2% | 2.3% | 0.1 | 4.8% |
| MoM | 62 408 | -14.7% | 2.2% | -0.2 | 25 115 374 | -17.0% | 2.3% | -0.3 | -6.8% |
| YTD | 647 359 | 0.1% | 2.6% | 0.1 | 271 075 338 | 0.9% | 2.8% | -0.2 | -2.4% |
| MAT | 1 066 034 | -6.2% | 2.7% | 0 | 441 316 784 | -4.4% | 2.9% | -0.3 | -5.4% |
| MILDRONATE | |||||||||
| WoW | 69 168 | 4.3% | 22.1% | -0.4 | 45 829 507 | 5.1% | 24.1% | -0.4 | 6.2% |
| MoM | 248 954 | -20.1% | 20.9% | -1.5 | 161 511 460 | -21.4% | 22.2% | -1.4 | -14.2% |
| YTD | 3 104 054 | 6.1% | 16.8% | 0 | 1 834 834 677 | 51.7% | 18.5% | 3.3 | 6.0% |
| MAT | 4 973 973 | 5.8% | 16.8% | 0.7 | 2 558 977 644 | 33.3% | 17.0% | 2.4 | 1.4% |
| SULFARGIN | |||||||||
| WoW | 2 701 | 10.8% | 0.8% | 0.1 | 1 487 383 | 10.0% | 1.2% | 0.1 | 1.0% |
| MoM | 15 741 | 40.0% | 1.1% | 0.4 | 7 958 354 | 37.6% | 1.6% | 0.5 | -5.5% |
| YTD | 101 954 | -0.2% | 0.9% | 0.1 | 51 671 166 | 5.5% | 1.2% | 0.1 | -9.1% |
| MAT | 163 936 | -4.9% | 0.9% | 0 | 82 466 903 | 2.5% | 1.2% | 0.1 | -9.8% |
| VIPROSAL | |||||||||
| WoW | 15 161 | 11.5% | 2.1% | 0.1 | 5 864 205 | 11.8% | 2.1% | 0.1 | 5.0% |
| MoM | 78 108 | -14.3% | 2.7% | -0.2 | 31 325 351 | -15.3% | 2.8% | -0.2 | -7.2% |
| YTD | 798 720 | 21.2% | 3.0% | 0.6 | 327 539 746 | 32.3% | 3.2% | 0.6 | -2.0% |
| MAT | 1 383 496 | 15.0% | 3.3% | 0.6 | 551 311 471 | 22.0% | 3.5% | 0.5 | -5.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 74 475 | -7.3% | 54.4% | -4.5 | 35 158 134 | 18.3% | 82.3% | 0.8 | 0.5% |
| KAPSIKAM | 647 359 | 0.1% | 2.6% | 0.1 | 271 075 338 | 0.9% | 2.8% | -0.2 | -2.4% |
| MILDRONATE | 3 104 054 | 6.1% | 16.8% | 0 | 1 834 834 677 | 51.7% | 18.5% | 3.3 | 6.0% |
| SULFARGIN | 101 954 | -0.2% | 0.9% | 0.1 | 51 671 166 | 5.5% | 1.2% | 0.1 | -9.1% |
| VIPROSAL | 798 720 | 21.2% | 3.0% | 0.6 | 327 539 746 | 32.3% | 3.2% | 0.6 | -2.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 111 783 | -14.8% | 52.7% | -6.7 | 51 047 657 | 10.7% | 80.9% | -0.4 | -4.0% |
| KAPSIKAM | 1 066 034 | -6.2% | 2.7% | 0 | 441 316 784 | -4.4% | 2.9% | -0.3 | -5.4% |
| MILDRONATE | 4 973 973 | 5.8% | 16.8% | 0.7 | 2 558 977 644 | 33.3% | 17.0% | 2.4 | 1.4% |
| SULFARGIN | 163 936 | -4.9% | 0.9% | 0 | 82 466 903 | 2.5% | 1.2% | 0.1 | -9.8% |
| VIPROSAL | 1 383 496 | 15.0% | 3.3% | 0.6 | 551 311 471 | 22.0% | 3.5% | 0.5 | -5.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 672 | 1.2% | 46.0% | -6.4 | 788 252 | 3.8% | 77.7% | -3.6 | 15.2% |
| KAPSIKAM | 15 464 | 7.4% | 2.2% | 0.1 | 6 150 431 | 8.2% | 2.3% | 0.1 | 4.8% |
| MILDRONATE | 69 168 | 4.3% | 22.1% | -0.4 | 45 829 507 | 5.1% | 24.1% | -0.4 | 6.2% |
| SULFARGIN | 2 701 | 10.8% | 0.8% | 0.1 | 1 487 383 | 10.0% | 1.2% | 0.1 | 1.0% |
| VIPROSAL | 15 161 | 11.5% | 2.1% | 0.1 | 5 864 205 | 11.8% | 2.1% | 0.1 | 5.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 6 472 | -21.1% | 49.5% | -5 | 3 040 336 | -23.1% | 79.9% | -3.1 | -13.0% |
| KAPSIKAM | 62 408 | -14.7% | 2.2% | -0.2 | 25 115 374 | -17.0% | 2.3% | -0.3 | -6.8% |
| MILDRONATE | 248 954 | -20.1% | 20.9% | -1.5 | 161 511 460 | -21.4% | 22.2% | -1.4 | -14.2% |
| SULFARGIN | 15 741 | 40.0% | 1.1% | 0.4 | 7 958 354 | 37.6% | 1.6% | 0.5 | -5.5% |
| VIPROSAL | 78 108 | -14.3% | 2.7% | -0.2 | 31 325 351 | -15.3% | 2.8% | -0.2 | -7.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs