for Grindex

Update: 30.08.2022

Last week: 33 week 2022 (15.08.2022 - 21.08.2022)

Last full month: July 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 672	1.2%	46.0%	-6.4	788 252	3.8%	77.7%	-3.6	15.2%
MoM	6 472	-21.1%	49.5%	-5	3 040 336	-23.1%	79.9%	-3.1	-13.0%
YTD	74 475	-7.3%	54.4%	-4.5	35 158 134	18.3%	82.3%	0.8	0.5%
MAT	111 783	-14.8%	52.7%	-6.7	51 047 657	10.7%	80.9%	-0.4	-4.0%
KAPSIKAM
WoW	15 464	7.4%	2.2%	0.1	6 150 431	8.2%	2.3%	0.1	4.8%
MoM	62 408	-14.7%	2.2%	-0.2	25 115 374	-17.0%	2.3%	-0.3	-6.8%
YTD	647 359	0.1%	2.6%	0.1	271 075 338	0.9%	2.8%	-0.2	-2.4%
MAT	1 066 034	-6.2%	2.7%	0	441 316 784	-4.4%	2.9%	-0.3	-5.4%
MILDRONATE
WoW	69 168	4.3%	22.1%	-0.4	45 829 507	5.1%	24.1%	-0.4	6.2%
MoM	248 954	-20.1%	20.9%	-1.5	161 511 460	-21.4%	22.2%	-1.4	-14.2%
YTD	3 104 054	6.1%	16.8%	0	1 834 834 677	51.7%	18.5%	3.3	6.0%
MAT	4 973 973	5.8%	16.8%	0.7	2 558 977 644	33.3%	17.0%	2.4	1.4%
SULFARGIN
WoW	2 701	10.8%	0.8%	0.1	1 487 383	10.0%	1.2%	0.1	1.0%
MoM	15 741	40.0%	1.1%	0.4	7 958 354	37.6%	1.6%	0.5	-5.5%
YTD	101 954	-0.2%	0.9%	0.1	51 671 166	5.5%	1.2%	0.1	-9.1%
MAT	163 936	-4.9%	0.9%	0	82 466 903	2.5%	1.2%	0.1	-9.8%
VIPROSAL
WoW	15 161	11.5%	2.1%	0.1	5 864 205	11.8%	2.1%	0.1	5.0%
MoM	78 108	-14.3%	2.7%	-0.2	31 325 351	-15.3%	2.8%	-0.2	-7.2%
YTD	798 720	21.2%	3.0%	0.6	327 539 746	32.3%	3.2%	0.6	-2.0%
MAT	1 383 496	15.0%	3.3%	0.6	551 311 471	22.0%	3.5%	0.5	-5.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	74 475	-7.3%	54.4%	-4.5	35 158 134	18.3%	82.3%	0.8	0.5%
KAPSIKAM	647 359	0.1%	2.6%	0.1	271 075 338	0.9%	2.8%	-0.2	-2.4%
MILDRONATE	3 104 054	6.1%	16.8%	0	1 834 834 677	51.7%	18.5%	3.3	6.0%
SULFARGIN	101 954	-0.2%	0.9%	0.1	51 671 166	5.5%	1.2%	0.1	-9.1%
VIPROSAL	798 720	21.2%	3.0%	0.6	327 539 746	32.3%	3.2%	0.6	-2.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	111 783	-14.8%	52.7%	-6.7	51 047 657	10.7%	80.9%	-0.4	-4.0%
KAPSIKAM	1 066 034	-6.2%	2.7%	0	441 316 784	-4.4%	2.9%	-0.3	-5.4%
MILDRONATE	4 973 973	5.8%	16.8%	0.7	2 558 977 644	33.3%	17.0%	2.4	1.4%
SULFARGIN	163 936	-4.9%	0.9%	0	82 466 903	2.5%	1.2%	0.1	-9.8%
VIPROSAL	1 383 496	15.0%	3.3%	0.6	551 311 471	22.0%	3.5%	0.5	-5.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 672	1.2%	46.0%	-6.4	788 252	3.8%	77.7%	-3.6	15.2%
KAPSIKAM	15 464	7.4%	2.2%	0.1	6 150 431	8.2%	2.3%	0.1	4.8%
MILDRONATE	69 168	4.3%	22.1%	-0.4	45 829 507	5.1%	24.1%	-0.4	6.2%
SULFARGIN	2 701	10.8%	0.8%	0.1	1 487 383	10.0%	1.2%	0.1	1.0%
VIPROSAL	15 161	11.5%	2.1%	0.1	5 864 205	11.8%	2.1%	0.1	5.0%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	6 472	-21.1%	49.5%	-5	3 040 336	-23.1%	79.9%	-3.1	-13.0%
KAPSIKAM	62 408	-14.7%	2.2%	-0.2	25 115 374	-17.0%	2.3%	-0.3	-6.8%
MILDRONATE	248 954	-20.1%	20.9%	-1.5	161 511 460	-21.4%	22.2%	-1.4	-14.2%
SULFARGIN	15 741	40.0%	1.1%	0.4	7 958 354	37.6%	1.6%	0.5	-5.5%
VIPROSAL	78 108	-14.3%	2.7%	-0.2	31 325 351	-15.3%	2.8%	-0.2	-7.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца